Markup Calculator

Free markup calculator. Calculate markup percentage, profit margin, selling price, and profit from cost. Includes industry markup benchmarks.

$
%
$50.00
$70.00
$20.00
40.00%
28.57%

Price Breakdown

Cost
Profit
Cost: 71.43%Margin: 28.57%

Markup Comparison (Cost: $50.00)

MarkupPriceProfitMargin
10%$55.00$5.009.09%
20%$60.00$10.0016.67%
30%$65.00$15.0023.08%
40%$70.00$20.0028.57%
50%$75.00$25.0033.33%
75%$87.50$37.5042.86%
100%$100.00$50.0050.00%
150%$125.00$75.0060.00%
200%$150.00$100.0066.67%

Typical Industry Markups

Grocery

15%

Clothing

100%

Electronics

30%

Furniture

80%

Jewelry

200%

Restaurant

300%

Cars

10%

Software

500%

Formulas

Markup %: (Selling Price - Cost) / Cost × 100
Margin %: (Selling Price - Cost) / Selling Price × 100
Selling Price: Cost × (1 + Markup%/100)
Cost: Selling Price / (1 + Markup%/100)

Markup vs Margin

Markup is based on cost (how much you add to cost).
Margin is based on selling price (percentage of price that is profit).
A 100% markup equals a 50% margin. Margin is always less than markup for the same product.

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